Manchester United News

Should Manchester United modernise their branding?

After the biggest club in Italy shocked the world with their new club branding, can this be a precedent for other clubs to follow their steps?

With news this week confirming that Manchester United has reclaimed first place in Deloitte’s rankings of the world’s top 20 revenue-generating clubs, there is no doubt that the club has now established itself as the world’s biggest football brand. Manchester United announced a record revenue of £515.3 million for 2016, becoming the first English club to earn over half a billion pounds in a single year.

Juventus’ new club branding

While Juventus’ drastic re-branding left some football fans claiming that the club has flushed it’s history down the drain, a more subtle re-branding exercise will be less risky but might still make a big impact. A subtle re-branding can help the club to keep increasing it’s fan base, by appealing to younger generations, even during a time where the club is not winning major trophies year in, year out like it used to up to a few years ago.

The club’s most drastic and famous re-branding was when it changed it’s name from “Newton Heath Lancashire and Yorkshire Railway Football Club” to “Manchester United Football Club” in 1902. The team previously played with green and gold jerseys.

How we would envisage a modernised United brand.

admin

Share
Published by
admin

Recent Posts

We drink a drink for Eric the King – Eric Cantona chant

One of the all time Manchester United fan favourites is without any doubt the Eric…

7 years ago

Park the bus Man United Chant

The Park the bus Man United chant was first sung by our arch rivals Manchester…

7 years ago

Manchester United’s Zlatan Ibrahimovic song

Although we barely have seen him on the pitch this season, the Zlatan Ibrahimovic song…

7 years ago

Manchester United – Alexis Sanchez chant

Only a few weeks after Alexis Sanchez signed for Manchester United from Arsenal, we've already…

7 years ago

Micheal Carrick leads Man United chant in away end.

Watch Micheal Carrick leading the fans in singing the U-N-I-T-E-D chant in the away end…

7 years ago

Arsenal vs.Manchester United: 1-3 – Match Highlights in HD

Manchester United beat Arsenal 1-3 in the most exciting game of the season so far!…

7 years ago